SMUGA.
Vol. 01 — Edition 2026Doc /03

Selected work

Work worth
showing.

Not portfolio for the sake of portfolio. Three case studies that show exactly how we think — from brief through production decisions to the metric that mattered to the client.

  • ·01
    Plate · 28 of 28Tabasko Records
    Case № 01 / 03|Product photography

    A cover session that became the brand's language.

    Client
    Tabasko Records
    Year
    2024
    Scope
    Photo · Brand
    Format
    Product session · cover release

    Problem

    A label needed cover artwork for a release that had to work on vinyl, in streaming and on a billboard equally. No consistent visual key between releases.

    Podejście

    We built the moodboard around a single light idea — a diagonal streak as brand mark. Two production days, one location, controlled contrast. All colour bound into one preset so future releases could ship coherent without us in the room.

    Wynik

    28-shot pack across three formats (1:1 cover, 16:9 banner, 4:5 social). Visual language signed off as a brand standard — subsequent releases shipped without a separate photo brief.

    28 shots · 3 formats · 1 brand language

    Deliverables

    • 2-day session
    • Web + print pack (RGB/CMYK)
    • Colour preset as brand asset
    “realizacje.cases.tabasko.quote”
    — realizacje.cases.tabasko.quoteAuthor
  • ·02
    90s · Lead spot
    Case № 02 / 03|Video production

    90 seconds that explain what the studio is.

    Client
    Studio Smuga · 2024
    Year
    2024
    Scope
    Video · Post
    Format
    90s showreel

    Problem

    A showreel gets one chance: if the viewer scrolls past at second 8, it failed. You have to build a rhythm that holds.

    Podejście

    Started with an audit of every clip from the last year — picked 14 fragments by pace, colour, emotion. Cut to music written for us, not stock. A single colour pass tied it all into one tonal language.

    Wynik

    1 lead 90s spot + 4 social cuts (9:16, 1:1, 16:9 short, 16:9 long). The single most-watched piece in our pitch.

    5 versions · 1 tonal language · 90s

    Deliverables

    • Lead 90s spot (16:9)
    • 4 social cuts
    • Colour preset + LUT
    “realizacje.cases.showreel.quote”
    — realizacje.cases.showreel.quoteAuthor
  • ·03
    smugaproject.com
    Vol. 01 · Hero

    Mniej dostawców.
    Lepsze efekty.

    Case № 03 / 03|Web / Branding

    A site that is a case study for Web.

    Client
    Smuga Project
    Year
    2026
    Scope
    Web · Branding
    Format
    Sales site, Next.js

    Problem

    The old WordPress site loaded in 5+ seconds on mobile, brand language drifted between refreshes. A bottleneck — clients didn't know what they were getting.

    Podejście

    Full rebuild on Next.js 15 + Tailwind v4. Hero with a custom R3F shader (light streak = brand signature). Editorial language: rule lines, oversized numerals, vol/edition framing. Static export, GitHub Actions deploy.

    Wynik

    Lighthouse mobile 88 (from 70 on WP), LCP 3.5s, CLS 0. The site is now the first touchpoint for every pitch.

    Lighthouse 88/100/100/100 · LCP 3.5s · CLS 0

    Deliverables

    • Next.js 15 static export
    • Custom R3F hero shader
    • Editorial design system
    “realizacje.cases.web.quote”
    — realizacje.cases.web.quoteAuthor

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